Conceptual illustration series for The Art of Startup Failure by Dr. Michael Burcham.
The project includes a cover and 23 chapter illustrations, each translating a flawed startup mindset into a clear, often ironic visual. Every image pairs with a chapter title and exposes the consequences of that thinking through simple, metaphor-driven scenes. The result is a cohesive set of visuals that makes business advice immediate, memorable, and slightly unsettling in its clarity.
Conceptual Visuals for Liam Curley
Liam Curley is a content strategist working with consultants. I created a series of conceptual editorial illustrations for his YouTube and LinkedIn content, focused on positioning, strategy, and audience building. The goal was to translate abstract ideas into clear, minimal visual storytelling aligned with his tone of voice.
Illustrations for Kevin Whelan
Kevin Whelan is a marketing advisor and educator. I created a series of editorial and website illustrations to support his services and digital products. The work focuses on explaining marketing concepts, packaging expertise, and audience building through simple, character-driven visuals. The illustrations add warmth and personality while staying aligned with his brand voice.
Editorial Illustrations for Excedr [Business]
Excedr is an equipment leasing company based in San Francisco. I created a series of conceptual editorial illustrations for their blog, focused on equipment financing, leasing strategy, and biotech growth. Each illustration translates a business concept into a clear, minimal visual aligned with the article’s theme.
Editorial Illustrations for SPARC
SPARC is a nonprofit supporting animal welfare professionals. I created a series of conceptual editorial illustrations for their educational resource kits, focused on access to veterinary care, financial hardship, and housing barriers for pet owners. The visuals translate research-based insights into clear, empathetic illustrations that remain simple and approachable.
Editorial Illustrations for Excedr [Science]
This series explores scientific topics through visual metaphors, with each illustration distilling a core idea into an engaging image. The brief was to create thought-provoking visuals that help viewers understand complex subjects through conceptual wit.